Listen to the first 5 minutes of this seminar.
In this 35 minute seminar, David Travis synthesises the main themes of the book.
— Discover the 4 ways that UX Researchers think differently
— Find out how user needs research can overcome product-first thinking.
— Understand what "strong evidence" in UX research looks like.
— Discover why a large sample size is over rated.
— Find out what makes a great potato peeler.
All the workshop materials you need to run a UX maturity workshop with your development team. This includes printable playing cards, a game board and detailed instructions.
A crib sheet containing concise descriptions of 36 UX research methods.
Two extra essays that we couldn't fit in the book. One essay helps you deal with difficult usability test participants. The other essay describes a specialized UX research technique for running out-of-context interviews.
To make sure that only people like you who have pre-ordered the book get the exclusive content, you'll need a password to access it. When you receive the book, go to the download page. We'll tell you where to find the password in the book.
We love everyone who buys our book but we love the people who helped us write it the most. So this is for them, and for anyone else who supports us by buying the book early.