Table of Contents for
Think Like a UX Researcher.

Introduction

1. Setting the stage

• The seven deadly sins of UX research
• Think like a detective
• The two questions we answer with UX research
• Anatomy of a research question
• Applying psychology to UX research
• Why iterative design isn't enough to create innovative products
• Does your company deliver a superior customer experience?

2. Planning user experience research

• Defining your UX research problem
• How to approach desk research
• Conducting an effective stakeholder interview
• Identifying the user groups for your UX research
• Writing the perfect participant screener
• Arguments against a representative sample
• How to find more usability problems with fewer participants
• Deciding on your first research activity with users

3. Conducting user experience research

• Gaining informed consent from your research participants
• What is design ethnography?
• Structuring the ethnographic interview
• Writing effective usability test tasks
• The five mistakes you'll make as a usability test moderator
• Avoiding personal opinions in usability expert reviews
• Towards a Lean UX
• Controlling researcher effects

4. Analyzing user experience research

• Sharpening your thinking tools
• UX research and strength of evidence
• Agile personas
• How to prioritize usability problems
• Creating insights, hypotheses and testable design ideas
• How to manage design projects with user experience metrics
• Two measures that will justify any design change
• Your web survey is a lot less reliable than you think

5. Persuading people to take action on the results of user experience research

• Evangelizing UX research
• How to create a user journey map
• Generating solutions to usability problems
• Building UX research into the Design Studio methodology
• Dealing with common objections to UX research
• The user experience debrief meeting
• Creating a user experience dashboard
• Achieving boardroom influence

6. Building a career in user experience

• Hiring a user experience leader
• A tool for assessing and developing the technical skills of user experience practitioners
• Going beyond technical skills: What makes a great UX researcher?
• How to wow people with your UX research portfolio
• A week-by-week guide to your first month in a UX research role
• The reflective UX researcher