Table of Contents for
Think Like a UX Researcher.

Introduction

1 Setting the Stage

• The Seven Deadly Sins of UX Research
• Think Like a Detective
• The Two Questions We Answer with UX Research
• Anatomy of a Research Question
• Applying Psychology to UX Research
• Why Iterative Design Isn’t Enough to Create Innovative Products
• Does your Company Deliver a Superior Customer Experience?
• NEW IN 2nd EDITION: The future of UX research is automated, and that's a problem

2 Planning User Experience Research

• Defining Your UX Research Problem
• How to Approach Desk Research
• Conducting an Effective Stakeholder Interview
• Identifying the User Groups for Your UX Research
• Writing the Perfect Participant Screener
• Arguments Against a Representative Sample
• How to Find More Usability Problems with Fewer Participants
• Deciding on Your First Research Activity with Users
• NEW IN 2nd EDITION: Using the cognitive interview to improve your survey questions
• NEW IN 2nd EDITION: My place or yours: How to decide where to run your next usability test

3 Conducting User Experience Research

• Gaining Informed Consent from Your Research Participants
• What Is Design Ethnography?
• Structuring the Ethnographic Interview
• Writing Effective Usability Test Tasks
• The Five Mistakes You’ll Make as a Usability Test Moderator
• Avoiding Personal opinions in Usability Expert Reviews
• Toward a Lean UX
• Controlling Researcher Effects
• NEW IN 2nd EDITION: Dealing with difficult usability test participants
• NEW IN 2nd EDITION: Uncovering user goals with the Episodic Interview

4 Analyzing User Experience Research

• Sharpening Your Thinking Tools
• UX Research and Strength of Evidence
• Agile Personas
• How to Prioritize Usability Problems
• Creating Insights, Hypotheses and Testable Design Ideas
• How to Manage Design Projects with User Experience Metrics
• Two Measures that Will Justify Any Design Change
• Your Web Survey Is a Lot Less Reliable than You Think

5 Persuading People to Take Action on the Results of User Experience Research

• Evangelizing UX Research
• How to Create a User Journey Map
• Generating Solutions to Usability Problems
• Building UX Research Into the Design Studio Methodology
• Dealing with Common objections to UX Research
• The User Experience Debrief Meeting
• Creating a User Experience Dashboard
• Achieving Boardroom Influence

6 Building a Career in User Experience

• Hiring a User Experience Leader
• A Tool for Assessing and Developing the Technical Skills of User Experience Practitioners
• Going Beyond Technical Skills: What Makes a Great UX Researcher?
• How to Wow People with Your UX Research Portfolio
• A Week-by-Week Guide to Your First Month in a UX Research Role
• The Reflective UX Researcher
• NEW IN 2nd EDITION: Are you a Positivist or an Interpretivist UX researcher?